Best New Men’s Fragrances 2021

Heading out again, eh? Whether you’re heading back to the workplace, or reuniting with good friends, it can really feel exhilarating, as well as a bit overwhelming, after such a lengthy break. There’s the mental acrobatics of finding out what to use– with a wardrobe of clothes that no more fit or look as they should– but luckily, you can never ever truly go wrong with a scent.

Sales of scent soared during lockdown, and now you can delight in sampling the brand-new period launches straight from the fragrance counter. This is Ape’s edit of the most effective seasonal aromas offered now.


A brand-new men’s fragrance from Hermès is a rare occurrence, so it requires immediate investigation. From initial whiff, we highly believe that H24 has the power to de-throne Terre D’Hermès as the leading guys’s summer season perfume.

Composed by Christine Nagel, the distinct accord includes a prominent metal note of sclarene, with environment-friendly clary sage, narcissus and increased wood to warm up the great steel. It has a tidy, stylish ambiance with strong, direct estimate– and the makings of a hit aroma.


La Spugnatura is a much sexier word for ‘sponge’– but make indisputable, this is Calabrian Bergamot: The Sponge Version. The name refers to an artisanal removal strategy, where the significance of the fruit is gathered by the application of a sea sponge. This delicate procedure is done by hand to protect even more of the elements of the fruit, offering it an one-of-a-kind sillage. It’s a precious resource, hence the minimal run.

The porcelain art deco bottle is refillable, so it can survive when the juice goes out, as well as the unique pattern makes it optimal for Dad’s Day gifting. It opens with a complete on citrus assortment of mandarin chinese, bitter orange and also grapefruit, with a green, floral touch of galbanum, geranium, cedar as well as vetiver in the base. Knowledgeable about the original? This is fresher as well as longer long-term.


The Collection Cologne Strong suit is a triad of fresh, long-lasting summer-ready aromas with Italian bergamot as a central style: fruity Aqua Celestia, sun-soaked Aqua Vitae and also Aqua Universalis.

Each has its own unique individuality (we thoroughly recommend tasting all three) but Aqua Universalis is an excellent place to start. Kurkdjian’s original motivation came from not likely resource of the musks used in laundry detergent in the early 19th Century– now thought about also expensive for mass production. A musky citrus, it includes the best Bulgarian climbed and Calabrian bergamot, layered over a white flower accord of honeysuckle as well as sweet pea that captures the crisp, clean aroma of freshly washed linen.


As heavy rain removes another late spring day, we’ll bask in Jo Malone’s rather happy Marmalade Collection. This limited-edition variety of five perfumes is inspired by English fêtes as well as includes the timeless preferences of a barbecue spread with Blackberry & Bay, Tangy Rhubarb, Rose Blusher, Orange Peel and Elderflower Cordial.

In a departure for your home, the collection comes in an unique cream bottle with a retro font that has a whiff of nana’s jam jars. The masculine scent of the ensemble, Orange Peel Perfume, is a woody citrus with a zesty, bitter fresh leading note and a heart note of orange bigarade over a cozy base of cashmere timbers.

It’s brilliant and also uplifting and has great staying power– unlike the typical British summer season. Grab it while you can.


Free travel is limited right now, so we’re happy to embrace Montblanc’s spirit of adventure. Framed in azure blue, etched saffiano natural leather, Ultra Blue is a new flanker for its successful predecessor, Traveler.

A fragrant citrus aroma, the main notes are exotic fruits, Sicilian bergamot and also pink pepper, with marine notes and ambergris in the center, and woody notes of Indonesian patchouli fallen leave as well as leather at the base.

Easy and windy, it’s pleasantly straightforward– rather like the holidays of old (a traffic-light-PCR-test-Brexit-paperwork-quarantine-free zone). It’s also available in a tiny 30ml travel layout– excellent for your next camping journey.


Those who dream of slipping on a tailor-made Brioni match currently have a possibility to example its items without maxing the plastic. The eponymous brand-new scent, composed by Michel Almairac, opens up with an ozonic accord, crisp green apple and also pink peppercorn, with a silky touch of violet and velvety Ambroxan, cedar wood, Tonka bean as well as musk.

Powdery, peppery and marine, it’s a perfectly-tailored, fresh scent that will fit the warmer months. The silk tag on the front of the smoky blue container is a nice touch and also a little piece of Brioni’s famed workmanship.


D.S & Durga’s newest offering, St. Vetyver is a powerful verdant vetiver. With a varied checklist of components– sour orange, pink pepper, seagrass, walking cane, clove leaf, toquilla (hand) straw, vetyver, bread nut and also rum agricole– it has a distinctly Caribbean flavour.

Like all things D.S & Durga, it’s a contemporary take on a quaint style. Natural as well as fragrant, it will not shrivel in the heat, as well as will surely oppose anyone that becomes anosmic to their routine scent.


Unbreakable is the most recent concept from Bentley Motors, contributing to the Momentum line. A rock reducing covers the front of the bottle– an authentic slice of crystalline mica schist– neatly highlighting the style. The tactile matt black finish on the back mimics the marque’s knurling from the 2nd automobile developed by W.O Bentley in 1919.

Expect a similar degree of attention to the juice: a woody mineral accord containing violet leaves, mandarin sfuma, lavender, geranium, orris, patchouli, papyrus and also Biotech component Dreamwood, a sustainable option to Mysore sandalwood. It has a silky smooth feel, like driving a Bentley.


Patchouli has been sullied by its associations with hippies and also incense– it’s all a little bit student bed room. Nevertheless, this patchouli is an extremely stylish affair that you’ll most definitely intend to put on.

Perfumer Geza Schoen used two details types: Patchouli Coeur, a clean, soft patchouli without the camphor note, as well as Indonesian patchouli oil to complete the leading note. Blended with the creamy cedar of Molecule 01, Iso E Super, it’s a suit made in paradise.


Love marine fragrances? Get on board with L’Eau Kenzo Hyper Wave. A tidal wave of mandarin chinese, water notes over a base of moss make for a straightforward, rejuvenating summer scent from the French fashion home.

Kenzo Parfums teamed up with Seaqual Campaign to create a multiple-use, waterproof bag made partly from recuperated aquatic plastic– the perfect area to stash your coastline belongings. Searching for a no-strings holiday fling with a smaller sized carbon impact? This could be it.


Sei is inspired by Amangiri, the magnificent luxury resort in Utah (take a look at the unbelievable pool). Perfumer Jacques Chabert produces a portrait of the tough desert landscape utilizing intense notes of pine needles, juniper as well as clary sage, over smouldering cedar, vetyver as well as ciste labdanum to develop a natural, fragrant aroma that’s not hefty to wear as soon as the temperatures increase.